Visualhouse is a creative agency focused on creating compelling brand stories for architecture, design, and the built environment.

We work worldwide with leading architects, developers, designers and agencies on landmark projects. Each one is unique, and to each, we bring passion and expertise with our multidisciplinary creative teams skilled in 3D visualization, still imagery, film, and animation, as well as branding and interactive. Together these disciplines form a cohesive creative vision grounded in our client’s strategy and brief.

With a formal background in architecture, we deconstruct our clients’ wish lists and business objectives to find the most appropriate communication method to educate and engage target audiences. This enables our clients to win - whether their goal is a design competition, or to generate funding, gain planning permission, attract tenants and/or secure high levels of exposure.


Robert Herrick, RIBA

CEO & Founder

Robert founded Visualhouse in 2008 with a vision for creating iconic imagery of landmark projects. Today, the firm has evolved into a leading marketing agency for the property/real estate sector with a one of a kind international platform that collaborates with the world leading architects and developers. Along with steering the company, Robert oversees further global expansion of the agency.

Loretta Romero, Assoc. AIA

Chief Creative Officer

Loretta joined Visualhouse in 2012 and as Chief Creative Officer, leads creative knowledge and creative direction across all projects. Working closely with the local Creative Directors within Visualhouse studios, Loretta’s commitment and understanding of the end-to-end processes faced by developers, architects, interior designs and project stakeholders delivers a level of client service second to none. Loretta earned a Bachelors of Architecture from the University of New Mexico, and a Masters of Architecture from Illinois Institute of Technology.

Joseph Romeo

Chief Operating Officer

Joe joined Visualhouse in 2014 as financial coordinator for New York and quickly established himself as highly organized and structured Financial Director. As Chief Operations Officer, Joe is responsible for the day to day running of all operations, contracting and financials.


Jordan Luckett

Design Director

Jordan is Design Director for Visualhouse. With an extensive background in Digital, Graphic, and Web Design, he leads the creative team in both the execution of creative campaigns, web developments, and print and digital collateral production. Notable projects include the 21 West 20th Street Penthouse Collection and The Harrison campaigns, along with many other successful branding and interactive projects.

Rory Jarell

Technical Director

Rory studied advanced Computer Graphics from Bournemouth University and joined Visualhouse after an impressive track record in the film industry. Rory started as a film composter with Visualhouse in 2012 developing the teams Nuke production pipeline. From there Rorys technical skills shone through and was promoted to Technical Director in 2015. Since then Rory has lead the companies advanced production techniques on a number of internationally acclaimed projects working close the directors in all studios.

Ross Carter

Art Director

Ross is Art Director for Visualhouse New York. He oversees the creative process and delivery of all CGi renderings, and with more than six years experience within the visualization industry, Ross has worked on a variety of high-profile developments, gaining an expertise for creating compelling imagery that reflects our clients’ unique vision.

Michael Oxendine

Associate Creative Director

Michael is Associate Creative Director for Visualhouse. With a BFA in Communication Design, he assists in the creative direction for all graphic, photography and videography creative. Michael has successfully directed multi-faceted campaigns for creative agencies in New York’s advertising industry.

Jason Urso

Account Director

Jason is Account Director for Visualhouse, With more than eight years of experience, Jason has worked on a variety of luxury new home developments throughout Las Vegas, Seattle, San Francisco and Los Angeles. He has successfully collaborated on multiple large scale residential developments such as; Oceanwide Plaza, The Harland West Hollywood, SL70, Thirty Five Dolores, and The Residences at The West Hollywood EDITION.

Michael Natali

Team Director - New York

Michael is Team Director for Visualhouse New York. A native to Los Angeles, Michael brings both his training as an architect at the University of Southern California as well as branding and agency experience to Visualhouse. He’s successfully managed collaborative projects at architecture firms and creative agencies in New York’s luxury real estate market.

Cassidy Storms

Team Director - London

Cassidy is Team Director for Visualhouse London. After a successful period in the New York Office Cassidy made the move to the London Team. With a bachelors in Interior Design she’s able to contribute to the team’s overall interior styling and composition of each image package produced. Some of her most recent projects include Austell Place, 10 Jay Street, and 21 West 20th Street.

Max English-Merrick

Human Resources Director

Max began his creative thinking studying film at Portsmouth University, from there he moved onto establishing the HR infrastructure at some of London's most acclaimed architectural practices. Max joined Visualhouse in 2017 as HR Director, building the team for the companies international expansion. Max's personable and dynamic skill set has lead to Visualhouse having some of the highest staff retentions in the industry. Visualhouse's core is made up of talented and fantastic individuals and Max likes to keep it that way.



  • End-to-End Campaign Management
  • Brand Positioning
  • Integrated Communications

We are able to analyze the needs of a client and provide a full suite of marketing capabilities encompassing brand strategy, account management, and communications and media strategy. In our experience, we believe the strongest brand equity is achieved when audiences and brands build an emotional and intellectual connection. For this reason, we are keen to work with clients in identifying their brand’s core values and help create a narrative that speaks persuasively to target audiences.


  • Brand and Visual Identity
  • Print and Digital Collateral
  • Promotional Collateral

We offer full-service graphic design capabilities that encompass a wide range of marketing collateral, from a visual identity through to creative assets and print management.


  • CGi Still Imagery
  • Photography

At the very core of our work is our world-class computer-generated imagery. Our technical expertise and artistry bring our clients’ projects to life. Each image is a carefully crafted vignette: a ‘micro-story’ designed to convey information visually, while deliberately creating an emotional and meaningful connection with the viewer.


  • Production
  • Animation
  • Motion Graphics
  • Film Composing

Film brings memorable ‘what if’ experiences to life, immersing the viewer in the branded story, each designed to produce an engaging emotional response. We integrate 3D and motion graphic technology, together with enhanced footage, to create cinematic touch-points between our narratives and the clients’ audiences.


  • Web Development
  • Immersive Imagery

Online and interactive work is wide-ranging and continues to expand as technology converges with user expectations. Technology is a powerful enabler and allows us to seamlessly integrate our visualization and film capabilities with online and mobile opportunities.


Foster + Partners

Park Tower Group

Studio Gang

Two Trees Management

Stuart Forbes Associates

Skidmore, Owings & Merrill

Robert A.M. Stern Architects

L & L Holdings

Gale International

Magellan Development Group

Rogers Stirk Harbour + Partners

Richard Meier + Partners

Brookfield Properties

Bjarke Ingels Group