Visualhouse is a creative agency focused on creating compelling brand stories for architecture, design, and the built environment.

We work worldwide with leading architects, developers, designers and agencies on landmark projects. Each one is unique, and to each, we bring passion and expertise with our multidisciplinary creative teams skilled in 3D visualization, still imagery, film, and animation, as well as branding and interactive. Together these disciplines form a cohesive creative vision grounded in our client’s strategy and brief.

With a formal background in architecture, we deconstruct our clients’ wish lists and business objectives to find the most appropriate communication method to educate and engage target audiences. This enables our clients to win - whether their goal is a design competition, or to generate funding, gain planning permission, attract tenants and/or secure high levels of exposure.

Displaying a collection of some of our best work from 2017, please view our most recent showreel below.


Robert Herrick, RIBA

CEO & Founder

Robert founded Visualhouse in 2008 with a vision for creating iconic imagery of landmark projects. Today, the firm has evolved into a leading marketing agency for the property/real estate sector with a one of a kind international platform that collaborates with the world leading architects and developers. Along with steering the company, Robert oversees further global expansion of the agency.

Loretta Romero, Assoc. AIA

Chief Creative Officer

Loretta joined Visualhouse in 2012 and as Chief Creative Officer, leads creative knowledge and creative direction across all projects. Working closely with the local Creative Directors within Visualhouse studios, Loretta’s commitment and understanding of the end-to-end processes faced by developers, architects, interior designs and project stakeholders delivers a level of client service second to none. Loretta earned a Bachelors of Architecture from the University of New Mexico, and a Masters of Architecture from Illinois Institute of Technology.

Joseph Romeo

Chief Operating Officer

Joe joined Visualhouse in 2014 as financial coordinator for New York and quickly established himself as highly organized and structured Financial Director. As Chief Operations Officer, Joe is responsible for the day to day running of all operations, contracting and financials.


Jordan Luckett

Design Director

Rory Jarrel

Technical Director

Ross Carter

Art Director

Jason Urso

Account Director - Los Angeles

Max English-Merrick

Human Resources Director

Michael Natali

Team Director - New York

Cassidy Storms

Team Director - London



  • End-to-End Campaign Management
  • Brand Positioning
  • Integrated Communications

We are able to analyze the needs of a client and provide a full suite of marketing capabilities encompassing brand strategy, account management, and communications and media strategy. In our experience, we believe the strongest brand equity is achieved when audiences and brands build an emotional and intellectual connection. For this reason, we are keen to work with clients in identifying their brand’s core values and help create a narrative that speaks persuasively to target audiences.


  • Brand and Visual Identity
  • Print and Digital Collateral
  • Promotional Collateral

We offer full-service graphic design capabilities that encompass a wide range of marketing collateral, from a visual identity through to creative assets and print management.


  • CGi Still Imagery
  • Photography

At the very core of our work is our world-class computer-generated imagery. Our technical expertise and artistry bring our clients’ projects to life. Each image is a carefully crafted vignette: a ‘micro-story’ designed to convey information visually, while deliberately creating an emotional and meaningful connection with the viewer.


  • Production
  • Animation
  • Motion Graphics
  • Film Composing

Film brings memorable ‘what if’ experiences to life, immersing the viewer in the branded story, each designed to produce an engaging emotional response. We integrate 3D and motion graphic technology, together with enhanced footage, to create cinematic touch-points between our narratives and the clients’ audiences.


  • Web Development
  • Immersive Imagery

Online and interactive work is wide-ranging and continues to expand as technology converges with user expectations. Technology is a powerful enabler and allows us to seamlessly integrate our visualization and film capabilities with online and mobile opportunities.


Foster + Partners

Park Tower Group

Studio Gang

Two Trees Management

Stuart Forbes Associates

Skidmore, Owings & Merrill

Robert A.M. Stern Architects

L & L Holdings

Gale International

Magellan Development Group

Rogers Stirk Harbour + Partners

Richard Meier + Partners

Brookfield Properties

Bjarke Ingels Group